Your target, my ideas – our results.

I am a professional copywriter, content writer and blogger specialised in lifestyle niches, notably fashion, jewelry, beauty, and travel.

I am also a certified fashion and beauty makeup artist of a few years, with experience working for the greatest makeup and fashion brands, and a digital and marketing assistant.

I can help. My expertise with words and arts will help your business rank higher on Google, generating more traffic… and sales. Follow the people who have already trusted my words: take a look at my work, email me your projects, and wait for the magic to happen.

JEWELRY

TEXTURED MEMORY, TEXTURED JEWELS: ILLUSIONS OF THE MIND

Texture is a garment for the mind and an atmosphere for the memory. Enchanting drops of water when the rain starts sliding down the bus windows when you need to travel across the city.

Thick cream on a cake, a remembrance of so many past pleasures that your mouth instantly starts watering when thinking of your next treat meal.


10 FASCINATING FACTS ABOUT THE CARDINAL GEMSTONES

I was thinking that a good ol’ explanatory gemstone facts article could be enlightening for all of us. Ever since I was a child – as in, younger than 10 years old – I have been obsessed with gemstones.

My father himself used to collected stones of all colors. When he used to hand down to me a beautiful black gem stone – or a white gem stone, whatever he had in his collection – I would be head over heels. 



10 FAVORITE COLORFUL JEWELRY BRANDS

I believe that colorful jewelry brands boast a presence and a personality that none other enjoys. The best jewelry brands can use as much gold and platinum as they want, but fun-shaped gemstones make my day.

As much as I love wearing minimalist rings and earrings in my day-to-day life, ethical jewelry brands that have this little “je ne sais quoi” are my go-to. When I am wondering “What color jewelry should I wear?” to complement a beautiful outfit, I know the best thing is a pop of color.


Modern Lifestyle and Antique Jewellery

From prehistoric jewellery to Murano glass designs and Art Nouveau nature-inspired fashion, adornments have always complimented our lives and lifted our confidence.

The emotion sparked by the purchase of a new piece, whether vintage or older, increases only with the reiterating pleasure of being able to boast it time and time again.


The Exciting Million-Dollar Guide to Antique Victorian Jewellery History

Have you ever wondered what kind of jewellery ladies would have worn “back in the day”?

Rivière necklaces, finely clustered rings, metals that fell out of fashion throughout history and brooches so shiny they would have made our heads turn…

FASHION & BEAUTY

COLORS, BRAIN AND NEUROFASHION

Colors are the number one way to gloss over a day. Studies run about color psychology and the link between color, emotion, and self-confidence have long proven that bright colors can and do brighten our mood, while neutral shades like black, white, brown, or blue convey a more severe, serious image.

Read: Colors, Brain and Neurofashion

HOOPS, I DID IT AGAIN

Cher, Madonna, Jennifer Lopez, Ariana Grande, Colin Farrell, Zayn Malik, Rihanna, Jessica Alba, Beyoncé, Kim Kardashian, Anastasia. What do they have in common? Easy. The love for hoops as an ear ornament.

A star of the ’80s and 90’s R&B and Hip Hop scene, and the style genesis of many a music and street-enamoured female, over the past decades, hoops have definitely paid their dues.

Read: Hoops, I Did It Again

COLORLESS RUNWAY: THE B&W HALLMARK OF STYLE

“A personal style is like handwriting – it happens as the byproduct of our way of seeing things, enriched by the experiences of everything around us.” – Massimo Vignelli.

So we love colors. They make it pop, they make it drop, and our confidence levels shoot through the roof anytime we think hot pink, lime green, or mustard yellow.

Read: Colorless Runway: The B&W Hallmark Of Style


5 Quick and Easy Tips to Get The Twiggy Look Effortlessly

This morning, you woke up and maybe, at some point looked at your makeup bag. You surprised yourself; so long it has been since you even glanced its way.

Read: 5 Quick and Easy Tips to Get the Twiggy Look Effortlessly

One night, two looks: Valentine’s Day the Midas way

The lovers’ day is quickly creeping up on us, with a plethora of roses and candles in its romantic wake. Although many of us agree that love should not be reserved for just one day during the year, Valentine’s Day still makes for a lovely occasion to show your loved ones that you care for them.

Read: One night, two looks: Valentine’s Day the Midas Way

Iconic Makeup Products You Never Suspected Were So Vintage

You can’t deny it: women of the past had style. Whether you remember the dark doe-eyed beauty of the Belle Époque, the bright red lips of the ’50s, or the monochrome browns and beiges of the nineties superstars, decades of the past century each had their muses that we wish we could copy, but can barely equal. 

Read: 5 Iconic Makeup Products You Never Suspected Were So Vintage


UNAPOLOGETIC SS21: APRIL & ALEX STRIKES HARD WITH AUDAX COLLECTION

She is fearless and daring. She tries, compiles, assembles, she accessorizes and stays true to herself.

Read: Unapologetic SS21 : April & Alex Strikes Hard with “Audax” Collection

THE MUST-HAVE ACCESSORIES FOR LUXURY STYLE

Seasons give birth to other seasons and one thing remains as we trade denim and leather jackets for winter coats and wool cardigans: the ability to accentuate an outfit effortlessly with little luxurious details.

Read: The Must Have Accessories for Luxury Style

A Look Inside The Mario Testino Towel Series Intimacy

An elite brochette drops contrivances in the now iconic Mario Testino Towel Series. The pool of celebrities ennobled with nothing but a towel and a robe on, shines brighter with each addition.

Read: A Look Inside The Mario Testino Towel Series Intimacy


An Intro to Double Breasted Blazers

Not an uncommon sight in James Bond or mafia movies, this type of jacket is one that flatters any man on any occasion – even today.

We thought double-breasted blazers were dead and buried at the beginning of the 2000s. Once again, fashion proves its endless cycle with a strong comeback of this timeless manly piece.

Read: An Intro to Double Breasted Blazers

The Earth is Ours, or Tran Hung’s Melodious SS21 “REVIVAL” Collection

Allow me to tell you of a barely born, yet already blossoming poem, an exquisite jewel you cannot truly turn away from : SS21 Revival fashion collection.

Read: The Earth is Ours, or Tran Hung’s Melodious SS21 “REVIVAL” Collection

The One Where Females Made Fashion And Society

Automatically classified as the weaker sex by a man-led society, women are perpetually working to prove their worth.

Despite the inaccurate image that women need a man by their side to raise their social status and glorify their achievements, feminine perseverance and humanity structure the world.

Read: The One Where Females Made Fashion And Society


Top 10 Luxury Fashion Brands

Luxury. We bet that this simple word has had your thoughts curl up comfortably in the depths of your imagination and secret wishes.

There is but a thin line between looking good and feeling good, and when you unapologetically boast an haute couture handbag or a stunning top designer coat, your confidence is lifted, and your day is sure to go well.

Read: Top 10 Luxury Fashion Brands

7 Slashing Facts About Purrpspace: Your Exclusive Streetwear Obsession

Purrpspace, a UK, 2020-born streetwear fashion brand, has seen its popularity boom from its first mockup ever posted on Instagram, to being spotted on the back of influencers across the world.

Read: 7 Slashing Facts about Purrpspace: Your Exclusive Streetwear Obsession

Keys to Layering

The appeal of fashion lies in creation, deconstruction, and recreation. Layering is the perfect way to showcase your individuality in style.

Like drawing or writing, a layered outfit is an art that has your fingerprints all over it. No two people will assemble items the same way and the opportunity of giving voice to your creativity is where all the fun is.

Read: Keys to Layering

TRAVEL

10 BEST PLACES FOR NIGHTLIFE IN ROME

The Eternal City is a wonder to experience during the day, but the nightlife in Rome is a marvel to remember. 

Read: 10 Best places for nightlife in Rome

10 PLACES TO EAT IN ROME, ITALY

Rome has sparked the curiosity of many travel enthusiasts all around the world for decades and is one of the most prised travel destinations in Europe. Restaurants in Rome, Italy, ruins, and arts…

Read: 10 Places to eat in Rome, Italy

LIFESTYLE

WHY BRITISH COUNTRY FAIRS ARE THE 2021 BREATH OF FRESH AIR YOU NEED

2020 already feels like a bygone era, doesn’t it, snatching within its wake our vivid memories of mid-lockdown walks in the deep countryside.

Read: Why British Countryfairs are the 2021 breath of fresh air you need

BREAKFAST BLEND COFFEE: THE MOUTHWATERING KICK YOU NEED

Coffee. We bet that reading that simple word triggered a craving that many a coffee lover knows only too well. Coffee, our morning’s best friend, is that one thing we can always rely on to awaken our brains and bodies.

Read: Breakfast Blend Coffee: The Mouthwatering Kick You Need

Tea and Caffeine: The Safest Way to Serenity

What is the ideal Liri Tea morning for you? You wake up. You stretch. You take a virtual stroll on the phone to check the insisting notifications saying that your friends mentioned you in yet another meme. You suppress a drowsy laugh.

Read: Tea and Caffeine: The Safest Way to Serenity


What are you waiting for to bring success and your brand together?

Hit send with your contact information and project details, and I will get back to you within 24 hours to start working the magic.

Alternatively, you can send me an email to: ibtissam@thetargetidea.com