Your target, my ideas – our results.


Hey – I’m Ibtissam, a lifestyle writer.

I specialise in travel, fashion, jewelry and beauty. I can help you attract the traffic your business needs to grow.

My portfolio is here. The testimonials of my clients are there.

Take a look. Message me. And watch the magic of words happen.

Your target, my ideas – our results.


So your website needs more traffic.

But after doing the millions of things you have to do, including:

  • Coming up with new products and projects
  • Getting in touch with the most efficient manufacturers
  • Finding ideas to expand your business
  • Reaching out to influencers,

There isn’t much time left to write content that generates steady traffic to your website, am I right? 

So much to do, and so little time to work on being more visible, especially when you are running a business on your own! Also, let’s be honest: you’re not even too sure where to start.

Well, you’ve come to the right place.

The Target Idea: Writing That Packs A Punch

I can craft for your brand unique content that is:

  • engaging
  • accurate
  • SEO-friendly

I know how to tailor my writing to deliver a fresh vision that triggers curiosity and generates steady traffic to your website.


I specialize in:

  • Copywriting: I write content that engages your audience and calls them to action while being SEO-friendly (i.e. will make your business rank higher on search engines)
  • Blog writing: I blog about styles, trends, future styles, future trends, and I turn my copy around so that it can be engaging and sales profitable too.
  • Ghostwriting: I write for you; you keep the content written in your voice and tone and write your name on the bottom. Ideal for busy brands and businesses.

Time is precious, and you need copy written by an expert that engages both search engines and your audience efficiently: hire me.

My clients only have good things to say about my work.


A few words about me

I am a London-based copywriter, content writer, and blogger with a background in fashion, lifestyle, communication and foreign languages. I am trilingual, mastering English, French and Italian.

I am also a certified makeup artist and face chart artist known under the alias The Burn Out Brand, trained at the prestigious Make Up For Ever Academy in Paris.

I can write about almost any subject, taking the time to research accurate facts and sources to add credibility to your brand online and establish you as a trustworthy company.

Get in touch

So you’ve decided to take the first step to more free time and added value to your business! Congratulations on taking action and working on your company’s success.

I will get back to you within 24 hours – alternatively, you can email me via: ibtissam@thetargetidea.com