What a great day to reach your goals.

Hey – I’m Ibtissam, a lifestyle writer.

I specialise in travel, fashion, jewelry and beauty. I can help you attract the traffic your business needs to grow.

My portfolio is here. The testimonials of my clients are there.

Take a look. Message me. And watch the magic of words happen.

Your target, my ideas – our results.


“Ever since working with Ibtissam, we’ve seen numerous differences in our data and the way our customers interact with us. For instance, our data shows our customers are spending more time on the website.

Ibtissam’s work has given insight as to what we do and what our mission is. We’ll definitely hire her again for future projects. Additionally, Ibtissam is very professional, efficient, and flexible. Great personality and genuinely passionate to produce her best material.”


“Ibtissam delivered the first article to our blog, the first of many to come! Her work was fast, and her words and structure spot on.

She used imagination and emotion throughout her work, with accurate facts backed by trustworthy studies, keeping us updated during the writing process with communication and professionalism. We can’t stress enough how pleased we are with how fast she delivered our content!”


“Ibtissam has a strong grasp of social marketing strategy.

Together with her passion and flair for creative writing, this makes her quite an asset and one we’re delighted to have in our team.”


“Ibtissam wrote a number of blog posts for my lifestyle brand and I found her to be attentive and accommodating throughout the process. She took the time to tailor her style to the language of the brand and made sure her pieces matched the brand identity.

Finally, I’d like to point out her turnover time was brilliant, she asked pertinent questions at the start and kept me updated throughout the process to ensure I was happy with what was delivered. Highly recommend.”


Do you want your business to succeed? It starts right here.

Send me your project details, and I will answer within 24 hours – alternatively, you can email me at: ibtissam@thetargetidea.com.